In fact, the most popular Pagerank patent of Google clearly states that anchor text is a key factor in assigning a specific weightage to a particular backlink. For example, having a link placed in Forbes, written by a popular business author on a topic like Tesla stock would definitely help you gain a lot of referral traffic. However, it might not be the case if the link is placed in a post covered by a local blogger about a generic topic.
It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has SEO Anomaly a compelling and friendly tone, you can mirror this to meet the expectations of your audience. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable. Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page.
Chapter 5: SEO Strategy
As backlinks became a ranking factor, various forms of backlink spam were used to push webpages onto the first page of Google. The number of links pointing to a page influenced the PageRank score. Also, the higher the PageRank of a webpage that had a link pointing to your site, the more PageRank that flowed to your site. These things made it relatively easy to manipulate the algorithm. Assuming you’re trying to write content solely as a vessel for link building, there are several qualities you’ll need to consider. A diversity of backlinks is one of the best off-page SEO strategies that will increase your chances of winning a favorable ranking from Google.
- On LinkedIn, this could mean getting involved with specific Groups more than others.
- Repurposing content allows you to expand your reach by adapting existing website content for different platforms.
- From analyzing keywords and backlinks to performing comprehensive audits, tools like the free SEO website checker make SEO accessible to everyone.
- It also aligns with E-E-A-T principles, which we’ll discuss later.
- On-page SEO is important because search engines rely on keywords and other on-page SEO elements to determine whether a page matches a user’s search intent.
Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website. Just make sure to go after links that are both easy to replicate and high-quality. From an SEO standpoint, the most important difference comes down to control.
Additional Articles on Link Building
They no longer work for SEO (at least not as well), however, high-quality backlinks from actual, relevant resources are still thought after and pass on PageRank. With the data and insights available, you’ll be able to create the perfect strategy to target both on-page SEO and off-page SEO to reach a wider audience and attract more visitors to your website. You’ve most likely heard of off-page SEO before in the context of building links to your website. It’s true that backlinks are very important, and we’ll go over them a bit below, but there’s much more to off-page SEO than just links. Schema markup (structured data) helps search engines better understand your page.
You get links to your crucial money and most linked pages; you give links from posts that are not important to you and that have no internal and external backlinks pointing to them. Be sure not to contact any competitors—guest posting should be used to complement and build on top of your existing SEO strategy, not replace it. I mean you need to create a spreadsheet of influencers in your niche along with their blogs and Twitter handles.
Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords. This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy. Off-page SEO first became relevant with the introduction of PageRank, which sought to improve Google’s ranking algorithm by viewing backlinks as recommendations from other websites.
